End of January / Early February: Announcement

Announce. Share your plan. Share it with your board, volunteers, and community you are participating in the first-ever Bike Walk Give. Include information about what it’s about, and consider sending out a calendar invite.
Set a goal and consider how you want to participate in Bike Walk Give Day. Would you like to raise money for equipment? Find a donor to provide matching funds? Get the most number of unique donors? Partner with a local business or fellow organizations to host a giving day event?
What is your key message for this Bike Walk Give Day? Get your campaign in place. Pick a singular cause/project to raise funds for: Do you have a new program you’re launching? Are you in the middle of a capital campaign? Do you need to purchase goods? Are you raising matching funds for a project?
Rally your team of staff, volunteers, board members, community members (or anyone else connected to your organization and ask them to promote the campaign, do a peer-to-peer fundraiser (these can be started on our organization page with the button " Fundraise").

February 10th: One Month to Go!

Start building up the hype. Share what you're raising funds for and your plan for Bike Walk Give Day. Schedule regular social media posts. Send out postcards to your top donors and community stakeholders.
7Think about talking to supporters to find a matching donor or grant to build extra excitement. Donors are more likely to give if they know the funds are being matched!
If you're hosting an event, start inviting people to attend. Make a Facebook event. Add it to our website.

March 1st: It’s Early Giving!

Expect there to be matching dollars available to incentive donors to give early!
Announce that it's early giving and highlight that all funds received during this time go towards leaderboard totals, and they can give now and save a step on the 10th.
Send out a release to your local press outlets. Use the press release sample here. Don't forget to contact radio stations, a lot of them allow nonprofits to promote what they're doing for little to no cost.

March 3rd: One week to Go!

Send a one week to go announcement.
Reiterate your campaign messaging, and that early giving is happening and they can give now instead of waiting for the give day.

March 10th: It’s Bike Walk Give!

Remember to update your community as the campaign progress. If you use a social media platform with stories feature, post there! People stay more tuned into stories than they do feed posts.
Talk about how critical you're mission is, what it supports and who's lives it's impacting.
Send an email out at the start of the day, and then another into the evening as final reminder.
Gratitude goes a long ways in all of these messages!

The Week After:

Send a personalized thank you to staff, donors, board members, community and give an update on how your campaign went.
Use this as momentum to continue to talk about your mission and campaign.

Welcome to your Bike Walk Give Day Resource Hub